Looking back at a time where major labels were releasing witchcraft rituals

From the late 1960s to the mid-70s, occult and witchcraft records became an unlikely phenomenon in the UK and USA. These spoken word LPs included narrations of rituals and spells by witches and covens, usually accompanied by bizarre, early electronic esoteric music. Some were relatively obscure private press releases – just look at The Art of Witchcraft by Babetta, AKA ‘Babetta the Sexy Witch’, and Ian Richardson and Barbara Holdridge’s Malleus Maleficarum, which were both released in 1974 and which today fetch hundreds of pounds online – but what’s odder is that major labels were often the ones putting these records out. It wasn’t unusual to find albums like Alex and Maxine Sanders’ A Witch is Born or Louise Huebner’s Seduction Through Witchcraft arriving through Capitol Records, A&M, or Warner Bros – but why did these occult oddities exist in the first place?

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