Here’s your motivation: You’re lost! You’re angry, wandering through a hellscape of slasher flicks and torture porn and random demons that show up for no reason. Everything seems derivative and repetitive. You’re on a circular path you can’t deviate from. Hungry for originality, hunted by fat, greedy studios who have manipulated you for eons, you stumble, at last, upon a place of refuge. Friends along the way told you about it (the fisherman, the old woman clutching her purse, the young mother and her crying baby) and you’ve finally found it. But inside, there is no warmth, no sustenance, no creature comforts. There are intimations of violence. There’s a whiff of decay. You breathe in the terror of over a hundred years of legends and lore, your mind whirling with questions, but in the end you come upon a blank wall. You’re left with only yourself, and your fear of what may be behind you.
Lionsgate reboots the Blair Witch franchise on Friday with the third film in the series. The movie comes 17 years after America became obsessed with The Blair Witch Project in the summer of 1999. Shot on a microscopic budget over the course of eight days, the movie grossed $248 million against a $60,000 budget, making it the fifth highest-earning independent film ever made.